Category: Marketing

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What Marketing Heads Need to Know About Predictive Analytics (Before Competitors Do)

If you’re not using predictive analytics in marketing yet, chances are, your competitors soon will. In a world of rapid automation, shorter attention spans, and tighter marketing budgets, predictive analytics is no longer a “nice-to-have.” It’s becoming the secret weapon of…

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AI in Marketing: 7 Proven Ways Top Brands Are Using It to Increase ROI

How the world’s most innovative companies are rewriting the rulebook  and how you can follow. Make no mistake: AI is no longer niche, it’s mission-critical. The leaders using it well are the ones enjoying massive ROI gains, operational efficiency, and brand…

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